Enter your website. In about 60 seconds you'll get your local SEO score, your Google Maps rank plotted against every competitor in your market, your review gap, your Google Business Profile grade and the issues costing you calls — free.
One field. Real data from Google, Google Maps and PageSpeed — not a generic checklist.
…or see a sample report firstGeneric SEO checkers grade your website in a vacuum. Local rankings are a knife-fight against the specific businesses in your market — so this audit scores you against them, by name.
Every business Google returns for your money keyword, plotted as dots on a city-wide map: the 3-pack winners in green, you in gold. You'll see instantly whether you're winning your neighbourhood but invisible across the rest of the city — the most common local SEO problem there is.
Your GBP drives roughly a third of local ranking weight — the single most important asset in local search. The audit grades your listing's completeness, categories, photos and activity, and flags exactly what the top-ranked profiles in your market have that yours doesn't.
Review volume, velocity and rating are among the strongest local ranking signals. You'll see the market average, your position on the leaderboard, and a concrete catch-up number: how many reviews per month you need to reach parity.
Live Google PageSpeed scores (mobile and desktop) with Core Web Vitals — because slow pages both suppress rankings and lose the leads your rankings earn.
The factors Google and AI assistants read: title and meta tags, LocalBusiness and FAQ schema, image accessibility — plus a NAP spot-check comparing the phone number on your website against your Google listing. Mismatches quietly suppress rankings.
We check whether Google shows an AI Overview for your keyword and whether you're in it. Want the full AI picture? Run our ChatGPT visibility checker to see whether AI assistants recommend you or your competitor.
The overall score out of 100 is weighted to mirror what actually moves local rankings, per industry local search ranking factor research: map-pack position carries the most weight, then Google Business Profile signals (~32% of local ranking weight), then reviews (~16–20%), then on-page and site health. Every check runs live — your Maps position, competitor data and PageSpeed scores are fetched at scan time, not estimated.
It's the same first-pass framework we use in paid engagements. The difference in the full engagement: a street-by-street ranking heatmap of your whole service area, a full competitor teardown across every keyword that matters, and the fixes done for you. That's what the free strategy call walks through.
Want to audit your local SEO by hand? Here's the same framework our tool automates:
Short on time? The tool above runs all seven live in ~60 seconds.
A generic SEO audit grades your website in a vacuum — meta tags, broken links, keyword density. A local SEO audit measures whether you win where local customers actually look: the Google Maps 3-pack, your Google Business Profile, and your reviews versus the specific businesses in your city. For a local business, those three factors decide the vast majority of who calls — which is why this audit scores you against your real competitors, by name, not against a checklist. Built in Vancouver: whether you need a local SEO audit in Vancouver or anywhere in North America, every scan runs on your own city's live market data.
of all Google searches have local intent.
of local searches lead to a call or visit within a day.
of local ranking weight comes from Google Business Profile signals — the single biggest factor.
Built by Michael Coombe, founder of Lead Local SEO · Last updated July 2026