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Answer Engine Optimization & ChatGPT SEO.

Answer engine optimization (AEO) gets your business quoted by Google's AI Overviews and featured snippets. Generative engine optimization (GEO) gets you named by ChatGPT, Perplexity and Gemini when buyers ask for the best in your category. Together, that's AI SEO — and it's where a growing share of your customers now start.

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Why this matters now

Your customers stopped at the answer — so you need to be in it.

Search has changed for everyone, everywhere. Google increasingly answers questions itself with AI Overviews, and buyers ask ChatGPT, Perplexity and Gemini for recommendations instead of scrolling results. When an AI answers, there's no page two — there's one answer, and either you're in it or your competitor is.

The good news: AI engines decide who to recommend using signals you can control — structured question-and-answer content, schema markup, cited facts, review strength and consistent business data. That's exactly what our AEO and GEO service builds. It works alongside our local SEO services, because AI assistants lean on the same foundations: your Google Business Profile, your reviews and your rankings.

What we optimise

Two disciplines, one goal: be the answer.

AEO — Answer Engine Optimization

Win the answer box — AI Overviews, featured snippets and "People Also Ask."

  • Google AI Overviews & featured snippets
  • Schema / entity optimization
  • Question-based content that matches real queries

GEO — Generative Engine Optimization

Be the business AI names when someone asks for the "best" in your category.

  • Cited by ChatGPT, Perplexity & Gemini
  • Authority & reviews AI models trust
  • AI visibility tracking across platforms
What's included

AI SEO, done for you.

Every engagement starts with an AI visibility audit: we ask the engines the questions your customers ask and record who gets named. Then we close the gap:

Want the playbook first? Read how to get recommended by ChatGPT on the blog — it's the same system we run for clients. We're a Vancouver-based AEO and generative engine optimization agency working with businesses across North America — AI search optimisation is included in our Accelerate package and above, or available as a standalone engagement.

Common questions

AEO & GEO, answered.

What is answer engine optimization (AEO)?+
Answer engine optimization (AEO) is the practice of structuring your website and content so that answer engines — Google AI Overviews, featured snippets and AI assistants — quote your business as the answer to a question, instead of just listing you as one of ten blue links. In practice that means direct question-and-answer content, clean structured data (schema), cited facts and statistics, and pages organised so a machine can lift the answer straight from them.
What is generative engine optimization (GEO)?+
Generative engine optimization (GEO) is making your brand the one that AI models like ChatGPT, Perplexity and Gemini actually name when someone asks for the best business in your category. AI models learn from sources they trust — reviews, authoritative mentions, consistent business data and well-structured content — so GEO builds your presence across the places those models pull from.
What is ChatGPT SEO — can you really influence ChatGPT?+
ChatGPT SEO means shaping what ChatGPT says when a customer asks it for recommendations — "best plumber near me," "which agency should I hire for local SEO." You can't pay for placement, but you can influence it: AI assistants draw on your reviews, your website's structured answers, your business data consistency and mentions on sources they trust. We optimise all of those so you show up in the answer, not under it.
Is AEO/GEO a replacement for traditional SEO?+
No — it's a layer on top. AI engines pull heavily from the same signals that drive traditional and local SEO: rankings, reviews, structured data and authoritative content. Strong SEO is the foundation; AEO/GEO is how you win the growing share of customers who never see a classic results page because an AI answered them directly. That's why we build them together, not as separate silos.
How long does AI search optimization take to show results?+
Some wins come quickly — structured data, question-and-answer content and profile fixes can be picked up by AI Overviews within weeks. Being consistently named by ChatGPT or Perplexity builds over months as reviews, mentions and authority accumulate. We track your AI visibility across platforms so you can see progress, and it compounds alongside your local SEO.
Free AI visibility check

Is AI recommending you — or your competitor?

Book a free discovery call and we'll show you what ChatGPT and Google's AI actually say about your business today — and exactly what it would take to become the answer.

Book your free consultation

A free 20-minute strategy call + audit — straight answers, no fluff.

Prefer to talk? Call (604) 359-2411  ·  team@leadlocalseo.com  ·  See packages